Darrell Brown, Owner, President

Darrell Brown is the President of Landale Signs™. He purchased the business in 1995 and under his leadership he increased revenue over 20 fold and transitioned the firm from a local operator to a national sign company. He helped shape the Alberta sign industry by introducing a multitude of innovative signage products and solutions. Prior to leading Landale Signs™, Darrell was National Sales Coordinator for a major sign manufacturing firm and enjoyed top sales for 14 consecutive years. As an ambitious and driven entrepreneur he opened the first IGA grocery store in Slave Lake Alberta in 1971. He is married to his high school sweetheart and is proud of his three children. Darrell likes fast cars, really fast hi-octane muscle machine type cars.

Darrell has over 40 years experience in the sign industry and over 46 years experience in business management.

Darrell received his Business Administration diploma from Northern Alberta Institute of Technology in 1966. Recognized as a pillar in the Edmonton business community he has supported dozens of local charities with his philanthropic efforts for the past 30 years.


Laura Brown, Vice President

2017 saw Landale Signs celebrate their 39th year of business, and Laura’s 22st year with the company. Laura is taking over ownership of the firm, but has been in an executive leadership role within the firm since 2010. Under her leadership, Landale has focused on increasing local market share, modernizing operating software for increased project management and quality control management, and streamlining operations.

Laura currently sits on the Board of Directors for the Alberta Sign Association, and most recently has become involved in the Stollery Children’s Hospital Foundation. Under her direction, Landale Signs continues its philanthropic traditions by supporting several local charities such as the Christmas Bureau and the Kids With Cancer Society via sponsorship at the Jump With Hope for Kids With Cancer benefit horse show in Edmonton.

When not at work, Laura is an avid competitive rider in the sport of showjumping with her two wonderful Dutch warmblood geldings Quelando and Game On. Besides her passion for business and horses, Laura loves spending time with her rescue dog Jack and her 5 nieces and nephews.

Kevin MacKay, Production Manager


Kevin is responsible for over-seeing production, installation and outsourcing.

He has an extensive background within the signage industry and has a proven track record in running systems, building teams and product R&D.

Peter Cross, Art Director

Peter Cross is the Art Director. As an award winning designer, he oversees the visual, artistic and creative direction for Landale Signs™. As a visual communications expert he specializes in capturing a customer’s brand and expressing it in the best possible fashion on paper. Having created tens of thousands of signage designs he embraces innovation and understands the importance of customer perception. Peter aspires to be a renegade pilot in Honolulu where he surfs by day and thunders out rock n roll by night.

Peter has 40 years experience in the sign industry and has served Landale Signs™ for the past 16 years.

In 1977 Peter Graduated from the Northern Alberta Commercial Sign Program and has deep experience in dozens of graphic and visual design programs.



Laurel Dalton, Permit Manager

Laurel is the Permit Manager. Permits are more than mere suggestions; it is law in many jurisdictions and often a critical phase in the completion of a signage project. As an industry expert, she specializes in the permit application process for nearly every City across Canada. Her vast expertise allows Landale Signs™ to properly and efficiently process permits which results in shorter production cycles and higher customer satisfaction. When not at work Laurel enjoys the fast paced life of preserving vegetables from her garden.

Laurel has 32 years of experience in the sign industry and over 19 have been spent with Landale Signs.

She is a graduate of the Academic Arts Program in Kimberley BC.